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Our Story

Gem Joy Started With One Question.

Hi, I’m Katie —and I created Gem Joy because I wanted more connection, fun and joy with the people I love most.

It all started with one Gem that had a magical secret. Merging my love for fashion and background in engineering I started embedding magic into Gems.

Little did I know as I was growing Gem Joy, I was also growing a family.



Here I am with my Mom at our first trade show with Gem Joy’s first Beta product...I was 6 weeks pregnant. 


Winston was born August 27th and Gem Joy’s First ready for sale product came just one month later.



My parents came over everyday to help with the baby...so I could code and bring this dream to life!




The first version of the app was launched 1 month after Winston was born.

We sold out in 30 days. I ordered thousands more. We sold out again and again and again. Winston and Gem Joy were growing so fast!



It was overwhelming and the notes that people were writing were wonderful:



Today, Winston and Gem Joy are five years old. The best part of this journey is the experiences I have had with the people I love the most. We are a family run and operated business! It is such a JOY.

I love seeing that moment of wonder in someone’s eyes —no matter what age. 

Let’s create some memories together.

With Love and Joy